Distinguish or Vanish.

CREDENS is an award winning strategic branding consultancy that takes focus to help local businesses and institutions transform and innovate to today’s fast-pace development. We believe that every brand has to have a purpose in order to achieve their goal and becoming something more meaningful to the customers than just selling products or a catchy tagline. 

We understand that a brand needs to keep its originality, and sometimes you get anxious to try different approach to test the market. At CREDENS, we believe that consumer insights can transform a brand to compete stronger in market and attract new customer base. We offer you fresh and creative approach alongside strategic recommendations that are still in respect of your brand values.


Meet The Changers.

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Richie Wirjan  | Founder & CEO

Richie has helped reputable brands and institutions such as Martha Tilaar Group, Kino Indonesia Tbk, Euromedica Group, Dattabot, Re.Work and many more, in building creative concept, purpose and meaning through sharp and spot-on strategic branding. Richie also served as director at Jakarta Founder Institute, channeling his passion to aspiring young entrepreneurs and tech startup through local workshops, seminars and talkshows. He also currently works as an active lecturer in University Prasetiya Mulya where he encourages students to think outside the box.

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Joseph Eko  |  Co-founder & COO

Graduated from Imago - school of modern advertising, Eko begins his career at a multi-national agency, where he learned hands-on about brand creative strategy and integrated marketing communication. Afterwards, Eko broaden his view and expertise and joined one of South East Asia’s leading strategy branding agency as Managing Director and handled accounts of recognizable brand. Eko then advanced his career by working on the client side namely PT. Papillon Media, a media company focusing on men’s entertainment and PT. Ohlala Indonesia, a company that is well-known for its café chain. In 2016, Eko and Richie came across together and collaborate to create CREDENS. Together, they share the same passion in business development strategy, and expect to help clients to achieve their goals in insightful yet practical ways.