Mediatrac is a media tracking company which decided to change its core business into big data analytics in 2010. That decision made them the pioneer of big data corporation in Indonesia. However, the market is still not ready to delve in that sophisticated industry.
"Credens delivered simple but creative solutions to our brief. Our highest recommendation for the quality and partnership that they have delivered."
Regi Wahyu - Co-founder & CEO of Dattabot
Data analytics system still sounds foreign in Indonesia’s market. Many companies are reluctant to try it. Moreover, Mediatrac’s identity has also been strongly associated to media tracking services. Hence it creates confusion which impacted both the company and industry. Other than that, the public is still frightened by the concept of advance technology. People still could not get a grasp on how the system works and how important the system will be for their business. That lack of understanding eventually leads to low engagement and slow sales.
We decided to rebrand the whole identity, starting by changing its name from Mediatrac into Dattabot. The name derived from the word Data & Machine Learning (/bot), to best described its core business.
Together with ThinkingRoom, we designed an iconic visual system and brand mascot that conveys a friendlier vibe of big data. Through the visual design, we leverage the engagement by simplifying the complexity of this industry. Moreover, to increase public knowledge about the importance of big data, we created a learning ecosystem/community called Dattabot Dojo. In this platform, people could collaborate to foster the growth of high-caliber talents that can transform and make an impact to society.
Currently, Dattabot is known as the forefront of Indonesia’s big data industry. Within a year, It has succeeded in establishing 47 partnerships with companies from different institutions (Government, NGO, Private sectors, etc). Dattabot Dojo has also become a founding member of 3 strategic associations: Fintech Indonesia Association, ABDI (Indonesia Big Data Association), and Indonesia IOT Forum.