Kolase.com is a first digital platform of crowdfunding specialized in music and creative industry in Indonesia. Designed to support local talents and artists that works in any form of ideas, and moreover to become a designated medium that brings people together.
"Credens’ ethnography study reveals answer to our question that we never knew before. The study enlightens us not to see things from one standpoint. All these times we were trying to penetrate a market that turns out to be depending on another stakeholder that has a more important role. I’m satisfied with the result Credens has delivered. They show things that we overlooked."
Raden Maulana - CEO of Kolase.com
The kind of support that Kolase.com provide is ranging from small scope of creative collaborations between fellow artists to a real deal funding access – all can be utilized by any music enthusiasts. Although this system is not relatively new type of platform, but a crowdfunding platform still sounds uncommon to many people up until today.
Understanding this problem, CREDENS help Kolase.com to deliver a new message that express a welcoming vibe, flexible, and trustworthy platform. One of the strategies is to simplify their brand marketing image and develop a more user-friendly platform which at the same time still maintains their credibility as one of the trusted crowdfunding source. Having this issue in mind, we simplify the product category from crowdfunding to #PatunganOnline, to make people easily catch the basic concept behind it.
Another strategy CREDENS applied to Kolase.com is to redefine the brand as its implied name. To collage means to mix; which describe Kolase.com original spirit to channeling all music enthusiasts and become the “go-to” platform for them who seek support, contribute ideas and widen network in this creative industry.
We also strengthen their three main features; polling system, campaign promotion and user dashboard. All of which based on our pain-point research, that result in creating valuable solutions for everyone.
Kolase received a remarkable response from its users nationwide.
With the launch of its website in February 2018, Kolase.com has strikingly make a big break in just six weeks period to engage their art and music campaigns with more than 8,600 active users and help to raise funds over USD.750,000 which planned to subsidise the first 1,000 campaigns on the platform.
Through these developing concepts, now Kolase.com has successfully draw music fans and newcomer artists to participate, along to collaborate with local top musicians such as Tulus, Padi, 3Diva, Koes Plus, Hivi, and Superglad. Moreover, also attract major music institutions in Indonesia like Bekraf, PAPPRI, ASIRI and
Wahana Musik Indonesia.