PT.Matahari Alka is a local custom metal workshop services founded in 1974, and has supplied high-scale metal materials to many major companies in Indonesia ever since. After 40 years of establishment, PT.Matahari Alka plan to expand its scope of service in business and aim to reach wider market.
"Although Credens' team is filled with young and energetic people, together we successfully achieved the goal."
Del J. Mear - CMO of Malka Metalworks
PT.Matahari Alka is known for its fine qualification and proven records in the industry. Despite these advantages, they still have to face many typical issues that arise; from less-motivated internal performance to underutilized potential. Such issues have been a challenge to the company over the years, and needs to be overcome in order to bring the company moving forward.
Recognize the existing problem, CREDENS then cooperate with PT.Matahari Alka to help them transform better and get their goals in near future. We applied a fresh brand strategy to PT.Matahari Alka with regards to move the company image upmarket as well to firm up their core values. We settle a solution to rebranding PT.Matahari Alka to Malka Metalworks with purpose to develop a new identity and to differentiate the brand itself in the minds of consumers. Also to reposition the brand to make it more adaptable to today’s market.
Now, after a year of rebranding process, Malka Metalworks’ internal culture has been improved and successfully reaches its target of qualification. This positive attitude brings company productivity doubled from their average performance before. Malka Metalworks manage to overcome its dated culture and grow to face new venture and furthermore attract a new range of customer base and dealing with upscale clients, such as BMW Group Indonesia and others. Today, Malka Metalworks continue to spread their service both locally and regionally, and proof its reputation in the metal works industry.