Rework is one of the most engaging co-working spaces in Indonesia, especially in hustle Jakarta. Create a comfortable working space that connects people and help to spread their networks web is one of the goals and perks.
"I believe that Credens have the right experience, knowledge, and passion to help us succeed. The conversation has substance, not just surface stuff. I feel that we have the right chemistry."
Vanessa Hendriadi - Founder & CEO of Re.Work
As the matter of fact, providing a working space and create people’s hub is not as easy as making a cubicle desk. Not to mention the rapid development of co-working space business and coffee shops, all of them worth to be called similar player in this business. To survive amongst its competitors and growing business, Rework aware that they must be able to distinctive themselves and stand out bolder than others.
By addressing this challenge, together with CREDENS, we identify the surround problem and came up with a concept that Rework can adapted. We design a unique brand strategy that relies on technology development to create various accesses which can be advantaged by their members.
One of the strategies is to rebranding Rework to Re.Work, as a way to make the brand seems more technology savvy. Carrying this new name, invent a new vibe to company identity which contains clearer vision and mission, stronger purpose and keen personality. We transform the brand with purpose to make Re.Work known as the first app based co-working space in Indonesia with both offline and online integrated service.
Through such transformation, Re.Work also gain wider exposure through various events held at Re.Work and even gets noticed from China’s UrWork and received funding support of USD 3 Million value. Currently Re.Work continues to mark its existence in the business and successfully stand out not just as an ordinary functional workspace.