Re.Work (now GoWork)
Rework is one of the most engaging co-working spaces in Indonesia, especially in hustle Jakarta. Providing a working space and create people’s hub is not as easy as making a cubicle desk. Not to mention the rapid development of co-working space business and coffee shops, all of them worth to be called similar player in this business. To survive amongst its competitors Rework aware that they must be able to distinctive themselves and stand out bolder than others.
One of the strategies is to rebranding Rework to Re.Work, as a way to make the brand seems more technology savvy. Carrying this new name, invent a new vibe to company identity which contains clearer vision and mission, stronger purpose and keen personality. We transform the brand with purpose to make Re.Work known as the first app based co-working space in Indonesia with both offline and online integrated service.
"I believe that Credens have the right experience, knowledge, and passion to help us succeed. The conversation has substance, not just surface stuff. I feel that we have the right chemistry."
Vanessa Hendriadi - Founder & CEO of Re.Work
Through such transformation, Re.Work gets noticed from China’s UrWork and received funding support of USD 3 Million value (read here). By February 2018, Re.Work has 4 branches with more than 400 tenants, 200 community partners, 250+ happy members and close the year by merged with Go-Work (read here) and aims to expand its footprint by seven times to over 20,000 sqm across 50 locations in Indonesia by 2019.